10 Free Seo Tools, From Keyword Research to Finding Free Content Ideas

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10 Best Free Seo Tools: If you are SEO, you will definitely say that SEO is easy, but not for beginners. SEO looks easy but it takes hard and measurable work. We must be willing and able to research keywords before making this content applicable to all types of content, articles, YouTube videos, promotional content etc.

Don’t be surprised if many companies invest in SEO tools. Take the example of Ahrefs. This SEO and web analytics platform imposes quite high prices. Only for the cheapest features, you have to reach $ 99 per month. For the most expensive features, just multiply ten or almost Rp. 15 million a month.

And there are also many paid SEO tools such as, semrush, Keywordtool.io Premium, Alexa etc. and everything is not cheap.

Best Free SEO Tools

Buyasorta blog recommends the best SEO tools that are widely used by SEO masters in Indonesia and even in the World. These 10 SEO tools at a glance are similar but have different advantages, we suggest using 2 or more of the SEO tools below to get maximum results.

# 1. Google Keyword Planner

Google Keyword Planner is part of Google’s advertising platform. This service is actually used to find and analyze the right keywords for advertising. However, in practice, Keyword Planner can also be used as an SEO Tool.

google keyword planner
google keyword planner, gambar: https://ads.google.com/aw/keywordplanner

There are two reasons why this platform has become a favorite SEO tool for many people. First, because it is owned by Google. As a Google platform, Google Keyword Planner

have complete keyword search data access. This point alone adds value to the accuracy of keyword research.

Second, Google Keyword Planner is specifically designed for businesses. With special designation, you can get insights that support conversion rates. Insights like this will be very valuable if you want to implement a content marketing strategy for the business.

So what exactly can you get from Google Keyword Planner? At least you can access these four things:

Keyword ideas from combined words, website URLs, or product categories;
Number of keyword volumes and keyword trends in search engines;
List of keyword ideas from a combination of several keywords;
Estimated keyword performance, number of clicks, and advertising costs on Google Adsense.

Pretty complete, right? All of the above data you can get without paying a penny. Now, it’s your turn to try and research keywords according to industry, language, and business location.

However, there is one thing to remember. Data displayed by Google Keyword Planner only includes paid search. When used to predict the level of competition for keywords, the data that appears only includes competition between users of the Keyword Planner itself.

In other words, Google Keyword Planner won’t really be able to show the level of competition for keywords. Therefore, it helps you not to use Keyword Planner as the only SEO tool.

# 2. Google Search Console

This one tool is still from Google. By using Google Search Console, you can monitor the web, maintain its performance, and resolve website issues related to Google search results.

google search console tool seo
google search console, imag; https://search.google.com/search-console/

In more detail, there are several services that can be accessed with this platform. The following is:

Monitor the process of Google bot crawlers on the website;

  1. Fixing indexation problems and becoming a medium to request web re-indexation requests;
  2. See keyword search traffic on Google. This includes seeing effective keywords on the website;
  3. Receive warnings when there is unusual activity on the website;
    Indicates which website contains a link to your website (backlink);
  4. Indicates AMP issues, website versions on mobile, and other search features.

From the list above, you can guess: keyword research is only a small part of using Google Search Console. Even so, that does not mean the keyword search feature is meaningless. In fact, this part is very, very unique.

Through Google Search Console, you can find out the performance of keywords on the web. This data is an important provision for you to do SEO optimization on the page.

How to do Keyword Research?

Easy. If you have added a website to Google Search Console, all you have to do is open the platform in question. Then, click the Performance menu on the left side of the page.

Later, you will be shown a website performance chart in Google’s search results. More complete, this graph contains the number of clicks to the website, impressions, CTR, and average ranking in search results.

As you scroll down, click the Questions tab and pay attention to all the keywords that appear. This keyword needs to be used as ammunition for content optimization. Please update the content created by entering keywords into strategic elements such as headings, image file names, alternative text, and the content itself.

# 3. Ubersuggest

Ubersuggest is included in the ranks of the best free SEO tools that you shouldn’t miss.

For free tool sizes, Ubersuggest offers very complete features. Starting from an overview of domain performance, SEO effectiveness reports per page, recommendations for keywords, content ideas, and data backlinks.

In addition to all the features offered, Ubersuggest also has a very friendly and intuitive user interface. It doesn’t take long for you to understand how this platform works. So, you don’t need to be intimidated by the pretty menu button.

To answer the purpose of the article at the beginning, this section will discuss Ubersuggest features related to keyword research. There are at least three features that you can use. All three, that is, keyword ideas, content ideas, and keywords.

Keyword ideas

As the title suggests, this is where you can get strategic keyword ideas for the web. This method is very easy. All you have to do is enter your targeted keywords in the column provided. Then, don’t forget to change the settings to the desired target language.

Ubersuggest will immediately provide a list of keyword recommendations. Each keyword recommendation provided is equipped with data in the form of volume, cost per click (CPC) for advertising, competition for keywords in the paid search category, and SEO keyword competition.

If you click on a given keyword recommendation, Ubersuggest will immediately display an overview list of keywords. This list contains one hundred large websites that contain the intended keywords. Not only that, the list also comes with an estimated number of web visitors per month, backlinks, domain scores, and the number of shares on social media.

All data displayed can still be adjusted again. You can see data from keywords entered on the Suggestions tab. Then, you can also see suggested keywords (not always the exact keywords you entered) on the Related tab. The final option usually includes recommendations for popular keywords and high-level competition.

Content idea

How content ideas work is still very similar to keyword ideas. You enter the keywords you are looking for, then Ubersuggest finds all content that contains the keywords in the title and URL component (snails).

In addition to all content listings, there is data about the estimated number of visitors, backlinks, and social sharing on Pinterest and Facebook that can be snooped on. You can also open any content in the list. That way, you can compare content like what made by competitors.

At this point, all you have to do is create content that is better than competitors.


Through the keyword options, you can find out what keywords are used by website competitors. Each keyword used by competitors will be accompanied by data about volume, ranking in search engines, traffic estimates, and SEO difficulty numbers.

You will also be presented with an overview of the keywords for each keyword. Ubersuggest will load the top websites that use similar keywords. Then you can compare how the effectiveness and performance of keywords when used by other websites.

# 4. Keywordtool.io

If you are looking for long tail keywords for SEO, Keywordtool.io is the right choice.

This platform might provide a way to find recommendations for keywords that are long enough. It is common knowledge that to increase traffic from SEO, you need to target long tail keywords. These keywords have a lower level of competition and allow you to get high rankings in the search engines.

Luckily, the Keyword Tool doesn’t just provide a keyword search platform for Google. It even has keyword research options for seven other media. Starting from YouTube, Blogs, Amazon, eBay, Playstore, Instagram and Twitter.

In addition to a fairly comprehensive selection of media, the Keyword Tool also provides location and language options. The choice of language for a country is not limited to one. Take the example of Indonesia where language choices also include Indonesian, English, Javanese, and Balinese.

All the options and features above are not just a hoax. All the options and features above are also accompanied by quality keyword search results. For each one-keyword entry, the Keyword Tool will recommend 750+ long-tail keywords.

Compared to other SEO tools, the Keyword Tool is also reliable. This is because 99.99% of services can always be used. No wonder too, because this one platform is very light and fast to use.

Unfortunately, to see the complete data, you still need to subscribe to the Keyword Pro Tool. However, if your needs are still considered simple, the free features offered are more than enough.

# 5. WordStream

WordStream helps marketers around the world run online marketing. It provides specialized software for marketers in various media. This includes software for small and medium sized businesses, agencies and e-commerce.

Specific software for SMB businesses, for example, has several features such as monitoring the progress of creating ad campaigns, optimizing and reporting ad performance. In contrast, the software is intended for agencies. Where is the optimization of ad campaigns and budget management for each campaign.

Apart from all the advanced services, WordStream also provides free services for you. There are at least six types of free services that can be used for online marketers like you:

  • Google Advertising Performance Testers;
  • Facebook Ad Performance Testers;
  • AdWords Landing Page Grader;
  • Free Keyword Tool;
  • Facebook Opportunity Calculator;
  • Smart Ad Builder.

Here we will discuss the Free Keyword Tool offered by WordStream. In general, the working principle of this feature is the same as other SEO tools. You only need to enter keywords or URLs in the fields provided. You can also add industries and scope of destination countries (optional) in the right column.

It doesn’t take long, WordStream will display a list of keyword recommendations along with the search volume. But unfortunately, the data contains the level of competition keywords, cost-per-click (CPC) ad prices, and opportunity scores only displayed when you open a free trial account.

# 6. Wordtracker

Wordtracker is an SEO tool that doubles as a market research tool. On the same page, you can get keywords for SEO as well as pay per click or keyword based PPC advertising.

If you consider the above features are not interesting enough, you will definitely be surprised when trying Wordtracker directly. Not only is the display design and user interface clean and easy to understand, data display options are also very diverse. In fact, this Wordtracker can be juxtaposed ━ actually exceeds Google’s Keyword Planner Plan.

As you mentioned, the following are Wordtracker features that Google Keyword Planner does not have:

  • Access original keywords (not grouped or simplified by Google);
  • SEO competition metrics;
  • Comparison of search results (SERP);
  • Live customer service chat;
  • Search for secondary keywords / related keywords;
  • Keyword search options for Google, Amazon, YouTube and Ebay;
  • Look for negative connotations.

As if that wasn’t enough, Wordtracker provides 10,000 keyword recommendations for each entry that is entered. You can also manually set what words you want to include or not include in keyword research.

One again, there is a special column where you can save keywords that have been researched. Amazing is not it?

# 7. KWFinder

For KWFinder, SEO is not rocket science. We also agreed on that. You don’t need to be an expert to know how SEO works. Likewise how a website can occupy a position in the search engine.

Still according to KWFinder, to rank well in the search engines, you only need to shoot the right keywords. It is precisely keywords that have low competition and high search volume. Armed with this principle alone, we believe a beginner in the SEO world can immediately understand what needs to be done in keyword research.

Speaking of beginners, it looks like KWFinder is intended for this market segment. Because, compared to other free SEO tools, KWFinder has a very flexible and adorable page display. Stiff impression is really not visible.

Because of the display design too, all the data attached to the page feels friendlier and easier to understand. If you have a “phobia” in numbers, believe that KWFinder will really improve your relationship with numbers.

When it comes to features and ways of working, KWFinder is actually very similar to other SEO tools. You only need to enter your target or domain keywords, target location, and language. Automatically, KWFinder will process this keyword. As a result, you will be taken to a page with two main column divisions.

In the left column, there is a list of recommended keywords. For each recommendation, you can peek at trends in keyword usage in the past 12 months, search volume, CPC and PPC values, and the difficulty level of SEO. Also in this column, you can specify one of three types of keywords: related keywords, autocomplete, and questions.

On the right, you can see the SERP performance of the intended keywords. Top ranking websites will be analyzed by domain authority numbers, page authority, citation flow, trust flow, backlinks, social sharing on Facebook, strength of link profiles, and monthly visitor estimates.

# 8. Google

Google Yes, you did not read wrong. The Google search engine can also be the best free SEO tool. No need to pay, no need to create an account, no need to bother knowing this and that data. Origin….

You use it in incognito mode or guest window. Only through these two modes, Google can help you accurately search for Longtail keywords. If you use normal mode, the keywords displayed will be affected by search history. In other words, the keywords produced will not be as accurate as expected.

How Google Search Works

You simply enter the targeted keywords and wait for Google to recommend the keywords. Exactly as shown in the picture above.

You can also enter keywords and see search results. Then, scroll down to find other search keyword recommendations.

# 9. LSI Keywords

Keywords aren’t just about primary keywords or secondary keywords. Google also considers words related to the topic written. In this way, Google knows that the content you create is relevant to users.

Although impressions can be crude and at first glance similar to synonyms, determining the intended words also requires data. That is why you need SEO tools in the form of LSI Keywords.

This platform allows you to search for LSI keywords based on main keywords and topics related to content. To make its recommendations more accurate, you can enter up to 10 keywords as desired at once.

Only after that, you will get a recommended set of keywords. Complete with the number of searches per month, the CPC level, and the level of SEO competition. Unlike the main keyword concepts used for ranking purposes, the LSI Keyword recommendations are used to strengthen the links between the content you create and the search intentions that are more flexible.

# 10. Keywords Everywhere

It’s still the same as the Keword tool above, but keywords everywhere are simpler and easier to use. We just have to install it in Chrome or Firefox browser because the shape is in the form of a browser extension so it’s easier to use.

tool seo gratis Keywords Everywhere
tool seo gratis Keywords Everywhere

How Keywords Everywhere works

After our browser is installed keywords everywhere when entering keywords in the Google search engine, it will appear right next to the browser keywords that are relevant to the keywords. Not only that, keywords everywhere also display search volume for each month.

For bloggers, AdSense keywords everywhere is also important because it has a feature to view CPC keywords.

Conclusion: Content is king but good content but not supported by research will be in vain.